Leadership lessons from previous careers
Less is more
We’ve all had to deal with too many cooks in the kitchen. We’re sure there are a few more project-related analogies we could find. However, the desire to staff up is the death of many a fine project, and organization.
Throughout our individual careers, we’ve consistently seen the best results created with smaller teams. Smaller teams of people who possess the right skill sets, and are focused on specific goals. This is not to be confused with having a lack of resources from the start.
Staffing appropriately is critical. These days, “overworked” seems to be the new “employed.” And that creates just as scattered results as our old favorite gimmick, multi-tasking.
For now, the Known Merchant team is more like a family. Three people with a history of marketing, mobile development, and coding wizardry. We plan on keeping the team pretty tight indefinitely. Even when we are ready to scale operations, we’ll be doing it with a keen eye to ensure we grow wisely.
Keep it simple, stupid
Simplicity is actually really hard to achieve. Instead of being an easier method of reaching consumers, our new digital lifestyles have continued to add complexity to the marketer’s job description. It isn’t just websites — with the social media revolution, every organization is scrambling to respond to, and service, their customers in real time.
Now that we have everyone online, how do we inspire them offline?
However, the medium is not the message. Now that we have everyone online, how do we inspire them offline? The roads that Twitter and Foursquare are paving have certainly helped to bridge our digital and offline lives. However, at Known Merchant we can’t help but we feel there’s more work to do.
Every object tells a story. The story may be an old one. Or a new one. Whatever it is, we want to hear it. Storytelling is a passion for us, and the objects and products around us say something definitive about who we are.
Passion and PoV
Core is core. But, passion is the act of infecting those around you with your vision. Having focused goals is key to the success and health of an organization. You can’t have this kind of focus without real passion. It makes a huge difference when those unexpected bumps in the road translate to a late-night emergency.
The passion we have for creating Known Merchant has drawn some great people into our circle. One great conversation has led to another. Above all, the most important conversation that we feel is the key to Known Merchant’s success is not “What does it do?”, but “Why are we building it?”
We want to feed that passion, and keep all of those conversations top of mind. So, we’re going to be hosting the first ever Known Merchant Sunday Salon in Brooklyn to discuss what the objects in our life mean to us, our customers, and our users — and how we express that in our digital lives.
Drop us a line at email@example.com for more details or to receive an invitation. We’d also like to suggest that you help spread Known Merchant by following us on Twitter or liking us on Facebook.
Next week – THE KNOWLEDGE
Three guys walk into a bar, each wearing a different hat…